The idea of Daniel Wellington was born while our founder, Filip Tysander, was travelling the world and met a charming British gentleman whose style was always impeccable, but simple at the same time. This man loved vintage watches with old and worn NATO straps. His name was Daniel Wellington. Inspired by the timeless style of his new acquaintance, Filip decided to create his own line of watches. Minimalist and refined, its classic design with interchangeable straps is definitely charming.
Today, a few years later, this design is still what makes Daniel Wellington so special, distributes in Italy from 2015 with more than 900 authorized resellers.