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IAM THE WATCH was introduced in 2019 by our Group to give voice to everyone’s personality and immediately became the most clicked accessory on the web, becoming the status symbol of a new young and dynamic tribe.

Offered in two sizes, the watches are transformed every day by simply replacing the silicone strap and inventing wonderful new colour combinations. Wearers of I AM THE WATCH are not afraid to wear original colours, are not afraid of the passing of time, and can’t wait to share their style with friends and followers. Cases and straps are available in different colours and finishes to allow for all kinds of combinations.