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Cookie Policy

Information on cookies used by this website

Pursuant to art. 122 and art. 13 of Legislative Decree no. 196/2003 (Personal data protection code), Diffusione Orologi srl, Via Santa Maria Valle, 4 20123 – Milan (MI), email, as data controller, informs the user about the cookies used on this website (“the Site”) and the data collected by them.

What are cookies and which cookies does the Site use

The cookie is a short computer document (made up of a sequence of letters and numbers) which is sent from the Site to the user’s terminal and stored there by the browser, i.e. the Internet browsing program used (e.g. Internet Explorer, Mozilla, Chrome) . The cookie is used as an information tool between web servers and browsers and can have different characteristics and functions.

In particular, the Site uses the following types of cookies:

  • “technical cookies”, necessary for the functioning of the Site and to satisfy user requests: for example session cookies for multimedia content, authentication cookies to access certain sections of the site; these cookies are session cookies, and therefore remain in the terminal only while browsing the Site and are not used for commercial purposes;
  • “analysis cookies”: these are cookies that collect information on the use of the site: this information is acquired for purely cognitive purposes, is not combined with the user’s identity and is used to identify the most visited sections of the site and thus provide users users useful and most interesting information. This information is the IP addresses of the users’ terminal, the addresses of the requested Site resources (e.g. the web pages visited), the time of the request, the method used to submit the request to the server, the browser used and other technical parameters . These cookies are persistent, and therefore remain in the terminal for a period of 2 years. The data acquired through these cookies are also stored through a CRM (Customer Relationship Management) system and used by Diffusione Orologi srl.
  • advertising and profiling cookies aimed at direct marketing activities: this is a cookie that is installed in the user’s terminal and provides information on the pages visited and the resources requested by the user, in order to segment users and provide promotional and marketing targeted to their needs and tastes. This information may be combined with the user’s name, for example if the user is registered and connects to the site with their credentials. These cookies are persistent, and therefore remain in the terminal for a period of 2 years. The data acquired through these cookies are also stored through a CRM (Customer Relationship Management) system and used by Diffusione Orologi srl.
  • third-party cookies for interaction with social networks, in particular Facebook: these cookies are installed on the User’s computer in order to allow the social network to identify members when they interact with the relevant plug-ins. How you can accept or refuse cookies

The user can freely decide whether to accept or reject the Site’s cookies, in whole or in part, by setting the browser to receive or reject cookies via the relevant browser features. For more information, it is advisable to consult the browser’s online help, generally accessible from the toolbar at the top of the screen.

If cookies are disabled, some features of the Site may not be usable. Even with all cookies disabled, the browser may continue to store some information necessary for basic use of the Site.

To delete cookies from your browser and delete all cookies that are currently saved on your computer, reset your privacy settings or select “delete cookies”. For more details


The user can directly, at any time and without formalities, exercise the rights referred to in the art. 7 of the Privacy Code pursuant to Legislative Decree no. 196/2003, and therefore obtain confirmation of the existence or otherwise of data concerning him, to know its content and origin, verify its accuracy or request its integration or updating, rectification, cancellation, transformation into anonymous form or blocking of data processed in violation of the law, as well as to oppose in any case, for legitimate reasons, their processing, by contacting Diffusione Orologi Srl, at the addresses indicated above.

Here we would like to inform you about data collection and our use of data. The following data protection declaration clarifies what data is collected by our websites and what data is processed and how it is used.

1. Responsible office and rights of the interested party

The office responsible for the collection, processing and use of your personal data in compliance with the terms of the protection law is Diffusione Orologi srl, Via Santa Maria Valle, 4 20123 – Milan (MI), email

– Postal address: Diffusione Orologi srl, operational headquarters c/o Interporto Campano LOTTO D.315/316 80035 NOLA (NA), Italy

– Email:

You can obtain information about your data stored at Diffusione Orologi at any time and free of charge, as well as exercise your right to review, block or delete your data using the aforementioned contactees.

If you wish to object to the collection, processing or use of your data via

Dissemination Watches in accordance with the provisions of the federal law on data protection in total or for individual operations, you can send this objection via email, or letter to the aforementioned contacts.

Collection, processing or use of personal data

Personal data is data about personal or objective circumstances of a specific or determinable natural person. This definition includes: your name, your telephone number, as well as the personal data that you communicate to us when registering or creating your account.

For each customer who registers, we create direct password-protected access to their personal data stored with us. Here you can see, among other things, the data of your processed, ongoing and recently shipped orders, as well as manage your personal data.

Account creation

During registration the following data is mandatory for a customer account (mandatory data):

  • your email address
  • your password
  • your name
  • your surname
  • your sex
  • your tax code
  • consent to the provisions on data protection
  • billing and/or shipping addresses

For your orders you must enter the correct name and surname, address and payment information. Furthermore, the email address is useful to be able to confirm receipt of your orders and shipment as well as to communicate with you in general. We also use your email address as identification (your registration name) which is used when you log in to your account.

Use of the account

You can use your account to connect to the various European Watch Diffusion Online Shops.

Collection, processing or use of your personal data

We collect, store and process your data for the complete execution of your purchase, including subsequent warranty procedures, for our services (e.g. ‘Wishlist’), technical administration, our own marketing purposes as well as to prevent crime and scams. Your personal data will only be passed on to third parties insofar as this is permitted by law, including for the purposes of contact processing or billing, for marketing purposes, if you have previously given your consent. As part of the order processing, for example, the service providers we commission (for example: carrier, logistics company, banks) receive the data necessary to carry out the order and the task. The service providers we commission may only use the data transmitted in this way for the purpose of fulfilling their task.

Use of your data for advertising purposes

In addition to carrying out your purchases at Diffusione Orologi, we also use your data for the following purposes: to continuously improve your shopping experience and to make it customer-appropriate and individual; to be able to communicate with you about your purchases, as well as certain products or marketing offers; and to recommend products or services that may be of interest to you.

For this purpose we use existing information such as, for example, receipt and reading confirmations of emails, information on the end device used by you, your internet connection, operating system and platform, date and time of the website visit, or the products you have reviewed as well as information, which we receive from you (including information generated or transmitted automatically). We also use historical data from your orders.

You can object completely or individually to the use of your personal data for advertising purposes at any time without this incurring costs beyond the transmission costs in accordance with the basic tariffs. A communication in text form to the contact details referred to in no. 1 (e.g. via email, letter) is sufficient.


To send the newsletter we use the email address you have given us and only need the consent that you, as the owner of the email address, approve its receipt.

If you subsequently no longer wish to receive our newsletter, you can object at any time without incurring costs beyond the transmission costs according to the basic tariffs. A communication in text form to the contact details referred to in no. 1 (e.g.:

via email, fax, letter) is sufficient. Of course, each edition of the newsletter also contains a link to unsubscribe. Product recommendations by email

If you have made purchases on the Diffusione Orologi sites (;,, you will regularly receive product proposals from us via email. You will receive these product offers even if you have not subscribed to the newsletter. In this way we want to provide you with information on products from our range which, based on your latest purchases from us, may be of interest to you.

If you subsequently no longer wish to receive product proposals or, in general, communications of an advertising nature, you can object at any time without this entailing costs beyond the transmission costs according to the basic tariffs. A communication in text form to the contact details referred to in no. 1 (e.g. via email, letter) is sufficient. Of course, each email also contains an unsubscribe link.

Banner advertising

We use the data collected during your visit to the site to show you so-called banner advertising. These are advertisements that we place on third-party sites. In general, this occurs through the use of so-called cookies or pixels. Our goal is to make our advertising proposition more interesting and useful to you, so in the context of banner advertising you will mainly see products that you have already examined on our pages or products that are similar to those you are interested in (the so-called retargeting). In the context of banner advertising we operate exclusively with pseudonymized data; cookies do not contain readable text information about your data (e.g. name or email address).

You can find more information on cookies, pixels and retargeting in numbers 3 and 6 of this policy.

Prize games, market research and opinion

In the context of prize competitions, we use your data for the purpose of communicating the win and to advertise our offers. The conditions of participation in the respective prize game contain more detailed information.

We also use your data for market and opinion research purposes. We do not use the data collected for market and opinion research purposes for advertising purposes. Within the respective survey, i.e. where you enter data, you will find more detailed information (in particular on the evaluation of your data). Your survey responses are not passed on to third parties or published.

You can object completely or individually to the use of your personal data for market and opinion research purposes at any time without this incurring costs beyond the transmission costs in accordance with the basic tariffs. A communication in text form to the contact details referred to in no. 1 (e.g. via email, fax, letter) is sufficient. Naturally, each email relating to the market survey or opinion also contains an unsubscribe link.


Acceptance of cookies is not a prerequisite for browsing our pages. However, we would like to point out that our site and our services have limited functionality if we are not allowed to place cookies.

What are cookies?

Cookies are small files that are stored on your data medium and which store certain settings and data for exchange with our systems via your browser. In principle, two types of cookies are distinguished: so-called session cookies, which are deleted as soon as the browser is closed, and permanent/temporary cookies, which are stored for a prolonged or indefinite period on your data medium. We need this storage to be able to set up the pages of our site and our offers in a way that best suits you and therefore make it easier for you to use them, for example by memorizing certain settings, so that it is not necessary to repeat them every time.

What types of cookies do Diffusione Orologi sites use?

Most of the cookies we use are automatically deleted from your hard drive at the end of your browser session (that’s why they are called session cookies). Session cookies are used, for example, to offer you the multi-page shopping cart function. Furthermore, we also use cookies that remain on your hard drive. On subsequent visits, we automatically recognize that you have already been to our site and which settings and data you prefer. These temporary or permanent cookies (duration from 1 month to 10 years) are stored on your hard drive and delete themselves after the set time expires. In particular, these cookies serve to make our offer more usable for consumers, efficient and safe. Thanks to these files, for example, it is possible to display individually selected information on the site based on your interests. The exclusive purpose of these cookies is to adapt our offer as best as possible to customer wishes and to make visiting our website as comfortable as possible.

What data is stored in cookies?

Only pseudonymised data is used in the cookies used by Diffusione Orologi. When cookies are activated, they are associated with an identification code and there is no association between your personal data and this identification code. Your name, IP address or similar data, which could allow a direct conclusion from the cookie to you, are not included in the cookie. Based on cookie technology, we only obtain pseudonymised information, for example regarding which pages of our website have been visited, which products have been examined, etc. What is onsite targeting?

Through cookie technology on the Diffusione Orologi web pages we collect data to optimize our advertising and the complete online offer. This data is not used to identify you personally, but only serves the pseudonymised evaluation of the use of the site. With this technology we can present you with advertising and/or specific offers and services whose content is based on information obtained from clickstream analysis (for example advertising oriented to the fact that in the last few days you have only examined sneakers). Our goal is to make our online offer as attractive as possible for you and to present you with advertising that corresponds to your areas of interest.

Are there also cookies from third-party providers (so-called third-party cookies)?

Diffusione Orologi uses some advertising partners who help make the internet offer and the pages of the website more interesting for you. Therefore, when visiting our site, cookies from partner companies are also stored on your hard drive. In this case these are temporary or permanent cookies that are automatically deleted when the set time expires. These temporary or permanent cookies (duration from 14 days to 10 years) are stored on your hard drive and delete themselves after the set time expires. Cookies from partner companies also only contain pseudonymized or even anonymized data. These are, for example, data on which products you have examined, whether something was purchased, which products were searched for, etc. In this way, some of our advertising partner companies also collect information beyond the web pages about the pages you have previously visited or which products you are interested in, in order to be able to display advertising to you that best meets your interests.


To this end, our websites use retargeting technologies. We use these technologies to make the Internet offer more interesting for you. This technology allows us to contact internet users who have already been interested in our shop and our products on our partners’ sites. We are convinced that the display of personalized and interest-related advertising is generally more interesting for the internet user than advertising without such references. The display of advertising media on the pages of our partners is based on cookie technology and the analysis of previous usage behavior. This form of advertising takes place completely pseudonymously.

When you use our pages, cookies are placed and data about your usage is collected, stored and used. Furthermore, your data is stored beyond the end of the browser session to be recalled, for example, during your next visit to our website.

How can you exclude the storage of cookies?

In your browser you can set the option that only accepts cookies if you consent and thus prevent the further storage of cookies in the future. If you want to accept the

Diffusione Orologi cookies but not those of other service providers and partners, you can choose the “Block third-party cookies” setting in your browser.

Normally the help function in the toolbar of your web browser explains how to refuse new cookies and make existing ones ineffective.

Log files

For each access to the web pages (, and of Diffusione Orologi usage data is transmitted by the respective internet browser and stored in protocol files, the so-called web log files server. The data sets stored in this procedure contain the following data: date and

time of the call, name of the called site, IP address, referrer URL (the URL of the site from which you reached the site in question), the amount of data transmitted, as well as information on the products and browser version used.

We process these log file data sets to improve and make the Watch Diffusion Shops more usable, to identify and remove errors more quickly and to manage server capacities. At the same time, we use the log file data sets to repel attacks on our Diffusione Orologi shop, for example those in the context of so-called distributed denial of service which aim to block our servers by overloading them with requests.

Web analytics

To continuously improve and optimize our offering, we use so-called tracking technologies. For this purpose we use the services of Google Analytics and Webtrekk.

Google Analytics

This website uses Google (Universal) Analytics, a web analysis service offered by Google Inc. ( Google (Universal) Analytics uses methods that allow an analysis of your use of the website, such as so-called cookies, text files that are stored on your computer. The information generated about your use of the website is generally transferred to a Google server located in the USA and stored there. If IP anonymization is activated on this website in EU member states and other signatory states to the Convention on the European Economic Area, your IP address will be shortened before transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA. The anonymized IP address transmitted by your browser to Google Analytics is not combined with other Google data.

You can prevent the collection and transmission of data created by cookies and relating to your use of the website (including your IP address) to Google as well as their dissemination via Google by downloading and installing the browser plugin available under the following link: https ://

Alternatively to the browser plug-in you can click on this link to prevent detection by Google Analytics on this website. By doing this, an opt-out cookie is installed on your terminal device. If you delete your cookies, you must click on the link again.


Furthermore, for the statistical evaluation of websites, we use Webtrekk technologies

GmbH, Boxhagener Str. 76-78, 10245 Berlin ( With the help of Webtrekk services we collect statistical data on the use of our web offer. This data is used to continuously improve and optimize the Diffusione Orologi shops and our offer and to make the website pages more interesting for you. For the web-controlling software used by Diffusione Orologi Webtrekk GmbH has been certified in the data protection sector by TÜV Saarland. In this context, in particular the collection and processing of tracking data was checked and monitored in terms of data security and data protection compliance. The information that your browser transmits when using these websites is collected and evaluated. This happens by means of cookie technology and so-called pixels, which are integrated into every website. In this context, the following data is collected: request (name of the requested files), browser type and version, browser language, operating system used, internal resolution of the browser window, screen resolution, Javascript activation, Java on/off, cookies on/off, color depth, URL referrer, IP address (it is detected exclusively in an anonymized way and deleted immediately after its use), access time, clicks made, order values, shopping carts and anonymized form contents (for example if a telephone number has been indicated or not). Direct matching with a person is excluded at any time. The data collected in this way is used to compile anonymous usage profiles which provide the basis for web statistics. The data collected with Webtrekk technologies are not used without the prior consent of the interested party to personally identify the user of these web pages and are not combined at any time with the data of the holder of the pseudonym.

You can object to the collection and storage of data via Webtrekk at any time with effect for the future. For this purpose, please refer to the following link:

Confirming this link results in the insertion of an opt-out cookie. This cookie is valid for 5 years. Please note that if you delete cookies from your computer, you will also delete this opt-out cookie, i.e. if you still wish to object to anonymized data collection by Webtrekk you must reinsert the opt-out cookie. The opt-out cookie is inserted for each browser and each terminal device. If you visit our site with different browsers or from home and office, you must place the opt-out cookie on each computer and on each browser.

Retargeting and data collection by third parties for banner advertising

In the context of retargeting and banner advertising we use third-party services that place cookies on our site. For this activity the following companies are involved:

  • Doubleclick by Google, Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA;
  • GmbH, Rotherstr. 16, 10245 Berlin, Germany;
  • Adform Germany GmbH; Gr. Burstah 50-52, 20457 Hamburg, Germany;
  • Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA;
  • Criteo CIL, 32 Rue Blanche, 75009 Paris, France;
  • The Rubicon Project Ltd., Walmar House, 5th Floor, 296 Regent St., London, W1B 3HR, United Kingdom;
  • Yieldlab AG, Colonnaden 41. 20354 Hamburg, Germany;
  • Xaxis, Inc., 132 West 31 Street, 9th Floor, New York, NY 10001, USA;

Secure data transmission

With us, your personal data is transmitted securely via encryption. Of course, this also applies to your order and customer login. We use the TLS (Transport Layer Security) or SSL (Secure Socket Layer) encryption system.

We also protect our WEB pages and other systems by means of technical measures against the loss, destruction, access, tampering or dissemination of your data by unauthorized persons.