Diffusione Orologi has been a leader in the watchmaking and jewelry sector for over 50 years. Over the years, our Group has launched private brands and distributed new and innovative brands on the Italian, but also European and Asian markets.

In 2010 we reinvented the fashion accessories market by launching the OPSOBJECTS brand. The huge success of OPSLOVE! Bracelets, the first silicone jewelry collection in the world, has led us to be even more popular on the Italian market and led to further success in the world of foreign jewelry.

In 2014 we launched Kulto Jewels, steel jewels inspired by the most modern trends in the segment.

In 2015 we began our activity as exclusive distributors on the national territory through the subsidiary Watch Lab. The first brand to be imported was Daniel Wellington: a Swedish brand that with its unique design and minimal style soon became the brand undisputed leader for our market. The following years to date have led to the addition of additional brands to enrich our corporate portfolio.

In 2016 we launched Henry London, a Vintage-inspired English watch and Tom Hope, a Swedish fashion accessory characterized by a marine style. Both immediately became a hit in Italy.

In 2018 we began a long-term collaboration with the Movado Group by becoming the official distributors of the MVMT (2018) and Olivia Burton (2019) brands.

On the “proprietary brands” front, in 2019 we launched Kulto 925, a line of innovative modular silver jewelry made in Italy. Also in the same year we launched our IAM the watch brand in 2019, the first customizable digital watch, a vintage reinterpretation in a modern key of the classic 80s digital watches.

In 2020, our collaboration with PDPAOLA began, a brand born in Spain but which quickly became a must-have in the jewelry and fashion accessories sector.

In 2021 there is an important international development with exclusive distribution agreements for the Daniel Wellington brand in Spain, Portugal, Holland and Switzerland. We then signed the exclusive distribution agreements for the PDPaola brand in the Netherlands.

In 2022 we signed exclusive distribution agreements for the Daniel Wellington brand in Germany and Austria.

The latest arrival, in 2022, is COEUR DE LION. German brand leader in the manufacture of contemporary design jewelry, handmade in the Stuttgart studio.

Also in 2022, IAM THE SEA was born, with the ambitious goal of creating a line in continuity with the past but capable of looking to the future. IAM THE SEA is a project born in collaboration with #tide to create a new line of sustainable watches 100% recycled plastic. For each watch we use recycled plastic micro-grains produced by #tide, participating in the ambitious project to collect 1 billion bottles by 2025.