Jewelry and watches made to impress
Diffusione Orologi is a renowned Italian import and distribution group in the fashion watch and jewelry industry counting 50 years of expertise in the field and owning some of the leading brands in the world of trendy accessories
It all began in the late 1800s. Giovanni Cascella had a goldsmith stand in Naples. The next century, this activity was turned into a sole proprietorship. Then his son, Giuseppe, recorded the first goldsmith punch in Campania (1NA), as a guarantee of authenticity and quality that, in 1920, led the company to be awarded with the gold medal for economic progress by the Naples Chamber of Commerce. After World War II, there was a turning point, when the third generation was running the company. Giuseppe had two children, who choose different careers. Mario, one of the sons, was the true forerunner of the current company.
Mario Cascella launched the LORELEIX brand in 1949, marketing Swiss wristwatches to attract foreign buyers interested in luxury brands – clearly, marketing watches around the world became the mission of the company. Around 1990, Anna Cascella and Franco Giglio took up the legacy of Diffusione Orologi, making it the first trading company of the group that, through the distribution of Kebros and Opsobjects brands, promoted the self-propulsive development to all other companies.
Franco Giglio, along with his sons, Luca and Mario, and Nicola Bobbio Pallavicini, are now at the head of a group leader which has become one of the benchmarks in the fashion jewelry and watch industry.
IAM THE WATCH
IAM THE SEA
COEUR DE LION
Diffusione Orologi has been a leader in the watchmaking and jewelry sector for over 50 years. Over the years, our Group has launched private brands and distributed new and innovative brands on the Italian, but also European and Asian markets.
In 2010 we reinvented the fashion accessories market by launching the OPSOBJECTS brand. The huge success of OPSLOVE! Bracelets, the first silicone jewelry collection in the world, has led us to be even more popular on the Italian market and led to further success in the world of foreign jewelry.
In 2014 we launched Kulto Jewels, steel jewels inspired by the most modern trends in the segment.
In 2015 we began our activity as exclusive distributors on the national territory through the subsidiary Watch Lab. The first brand to be imported was Daniel Wellington: a Swedish brand that with its unique design and minimal style soon became the brand undisputed leader for our market. The following years to date have led to the addition of additional brands to enrich our corporate portfolio.
In 2016 we launched Henry London, a Vintage-inspired English watch and Tom Hope, a Swedish fashion accessory characterized by a marine style. Both immediately became a hit in Italy.
In 2018 we began a long-term collaboration with the Movado Group by becoming the official distributors of the MVMT (2018) and Olivia Burton (2019) brands.
On the “proprietary brands” front, in 2019 we launched Kulto 925, a line of innovative modular silver jewelry made in Italy. Also in the same year we launched our IAM the watch brand in 2019, the first customizable digital watch, a vintage reinterpretation in a modern key of the classic 80s digital watches.
In 2020, our collaboration with PDPAOLA began, a brand born in Spain but which quickly became a must-have in the jewelry and fashion accessories sector.
In 2021 there is an important international development with exclusive distribution agreements for the Daniel Wellington brand in Spain, Portugal, Holland and Switzerland. We then signed the exclusive distribution agreements for the PDPaola brand in the Netherlands.
In 2022 we signed exclusive distribution agreements for the Daniel Wellington brand in Germany and Austria.
The latest arrival, in 2022, is COEUR DE LION. German brand leader in the manufacture of contemporary design jewelry, handmade in the Stuttgart studio.
Also in 2022, IAM THE SEA was born, with the ambitious goal of creating a line in continuity with the past but capable of looking to the future. IAM THE SEA is a project born in collaboration with #tide to create a new line of sustainable watches 100% recycled plastic. For each watch we use recycled plastic micro-grains produced by #tide, participating in the ambitious project to collect 1 billion bottles by 2025.
The passion for the style and the fashion accessories is what drives us into always being ahead with the latest trends and satisfying the clients’ needs. Our Showcasing Offices in Milan and Naples proudly introduce a notable contribution to the Made in Italy Design, symbol of the Italian know-how in the international markets.
RESEARCH & DEVELOPMENT
Research goes hand-in-hand with a profound knowledge of the brands and a constant study of materials and the utmost attention to detail. In addition to the importance of the industry trends, we always look for new opportunities and brands to be distributed on the Italian market.
Marketing and sales skills, developed in the international sphere along with deep knowledge of all the major worldwide players in the world of fashion jewelry and watchmaking allow us to be always effective in our work. Our decisiveness, experience and know-how ensure that our work is always efficient and precise: a successful team needs to be driven by an in-depth knowledge and expertise like ours.
We always strive to launch and distribute new and unconventional new brands in the Italian market. We are a solid and independent reality oriented to maximize performances with no prejudice and no location limits.