ABOUT US

Jewelry and watches made to impress

ABOUT US

Our Story
Diffusione Orologi is a renowned Italian import and distribution group in the fashion watch and jewelry industry counting 50 years of expertise in the field and owning some of the leading brands in the world of trendy accessories

It all began in the late 1800s. Giovanni Cascella had a goldsmith stand in Naples. The next century, this activity was turned into a sole proprietorship. Then his son, Giuseppe, recorded the first goldsmith punch in Campania (1NA), as a guarantee of authenticity and quality that, in 1920, led the company to be awarded with the gold medal for economic progress by the Naples Chamber of Commerce. After World War II, there was a turning point, when the third generation was running the company. Giuseppe had two children, who choose different careers. Mario, one of the sons, was the true forerunner of the current company.

Mario Cascella launched the LORELEIX brand in 1949, marketing Swiss wristwatches to attract foreign buyers interested in luxury brands – clearly, marketing watches around the world became the mission of the company. Around 1990, Anna Cascella and Franco Giglio took up the legacy of Diffusione Orologi, making it the first trading company of the group that, through the distribution of Kebros and Opsobjects brands, promoted the self-propulsive development to all other companies.

Franco Giglio, along with his sons, Luca and Mario, and Nicola Bobbio Pallavicini, are now at the head of a group leader which has become one of the benchmarks in the fashion jewelry and watch industry.
Franco_Bobbio

>


FRANCO GIGLIO
President
Chi Siamo

>


LUCA GIGLIO
Mario_Giglio

>


MARIO GIGLIO
Nicola_Bobbio

>


NICOLA BOBBIO PALLAVICINI
ABOUT US
Timeline
  • 20102010

    OPSOBJECTS

  • 20142014

    KULTO JEWELS

  • 20152015

    DANIEL WELLINGTON

  • 20162016

    HENRY LONDON

  • 20162016

    TOM HOPE

  • 20182018

    MVMT

  • 20192019

    IAM THE WATCH

  • 20192019

    KULTO 925

  • 20192019

    OLIVIA BURTON

  • 20202020

    PDPAOLA

  • 20212021

    HARRY LIME

  • 20222022

    IAM THE SEA

  • 20102010

    OPSOBJECTS

  • 20142014

    KULTO JEWELS

  • 20152015

    DANIEL WELLINGTON

  • 20162016

    HENRY LONDON

  • 20162016

    TOM HOPE

  • 20182018

    MVMT

  • 20192019

    IAM THE WATCH

  • 20192019

    KULTO 925

  • 20192019

    OLIVIA BURTON

  • 20202020

    PDPAOLA

Diffusione Orologi has been the leader in the watches and jewelry field for over 50 years. Throughout the years, our Group has launched private brand’s as well as distributed new and unconventional brands into the Italian, European and Asian market.

In 2010 we re-invented the fashion & accessory market by launching OPSOBJECTS brand. The huge success of the OPSLOVE! collection of bracelets, the first silicone jewel collection in the world, took us to be well-known in Italian market and led to further success in the foreigner jewelry markets.

In 2014 we launched Kulto Jewels; steel made jewelry inspired by the most recent trends in the market.

In 2015 we launched our exclusive distribution activity in the Italian territories through the Watch Lab corporation. The very first distributive collaboration was with the Swedish brand Daniel Wellington, the minimalist designs and on trend styles of which made this brand an undisputed leader in our market. The following years and up to today has led to the addition of further key brands in our company portfolio.

In 2016 we launched Henry London, an English watchmaker inspired by the vintage design and Tom Hope, jewelry and accessories maker inspired but the marine style.

In 2018 we launched a long-term collaboration with Movado Group becoming therefore the official distributors of MVMT (2018) and Olivia Burton (2019) brands.

Concerning the Made in Italy Group activities, in 2019 we launched Kulto 925, a line of innovative and modular silver jewelry made in Italy. In the same year we launched our watch brand IAM, the first customizable digital watch, a vintage reinterpretation with a modern approach of the classic digital watches of the 80s.

The latest added on, in 2020, is PDPAOLA, a brand born in Spain but which has quickly become a must-have in the jewelry and fashion accessories market.

In 2021 we had an important international development with the exclusive distribution agreements for Daniel Wellington brand in Spain, Portugal, Holland and Switzerland. Then we signed the exclusive distribution agreements for PDPaola in the Netherlands.
In 2022 we signed exclusive distribution agreements for the Daniel Wellington brand in Germany and Austria.

Also in 2022, IAM THE SEA was born, with the ambitious goal of a line in continuity with the past but capable of looking to the future. IAM THE SEA is a project born in collaboration with #tide to create a new line of sustainable watches 100% recycled plastic. For each watch we use plastic micro-grains produced by #tide, participating in the ambitious goal to collect 1 billion bottles by 2025.

 

 

ABOUT US
Our Values
Senza titolo-5_Tavola disegno 1

DESIGN

The passion for the style and the fashion accessories is what drives us into always being ahead with the latest trends and satisfying the clients’ needs. Our Showcasing Offices in Milan and Naples proudly introduce a notable contribution to the Made in Italy Design, symbol of the Italian know-how in the international markets.

Senza titolo-5_Tavola disegno 1 copia 3

RESEARCH & DEVELOPMENT

Research goes hand-in-hand with a profound knowledge of the brands and a constant study of materials and the utmost attention to detail. In addition to the importance of the industry trends, we always look for new opportunities and brands to be distributed on the Italian market.

Senza titolo-5_Tavola disegno 1 copia

MARKETING

Marketing and sales skills, developed in the international sphere along with deep knowledge of all the major worldwide players in the world of fashion jewelry and watchmaking allow us to be always effective in our work. Our decisiveness, experience and know-how ensure that our work is always efficient and precise: a successful team needs to be driven by an in-depth knowledge and expertise like ours.

Senza titolo-5_Tavola disegno 1 copia 2

DISTRIBUTION

We always strive to launch and distribute new and unconventional new brands in the Italian market. We are a solid and independent reality oriented to maximize performances with no prejudice and no location limits.

ABOUT US
Gallery
DW

Daniel Wellington

190926_XIAM_ADV4423

IAM

5

KULTO925

3

IAM

gioielli-accessori-donna-pdpaola-diffusione-orologi-6

PDPAOLA

1

KULTO925

55

OPS! Objects

Chi Siamo

IAM

Chi Siamo

KULTO925

OPS_3

OPS! Objects

OPS_2_B

OPS! Objects

IAM

IAM

6

OPS! Objects

7

OPS! Objects

gioielli-accessori-donna-pdpaola-diffusione-orologi-5

PDPAOLA

11

OPS! Objects

4

KULTO925

OPS_1

OPS! Objects

Chi Siamo

KULTO925

22

OPS! Objects

DW424_ICONIC_LINK_LUMINE_PH_001

Daniel Wellington

DW447_JEWELRY_CI_MONA_008_IconicLink

Daniel Wellington

DW435_Gold_PH_001

Daniel Wellington